27 Sep 2013

WECHAT, ATTACK OF THE CHINESE WhatsApp

Redazione Chinaples

Stile di Vita

In July, it was the fifth most downloaded application in the world. After Google Map , Facebook, Youtube and Google+ but before Twitter , Skype and Whatsapp . They know well Koum Jan and Brian Acton , the two former employees of Yahoo! that launched in 2009 WhatsApp , the app instant messaging famous all over the world. The Chinese are all over with Tencent Wechat , application similar in all in for anything American . By itself, the app sponsored by the Chinese soccer player of Barça Leo Messi, has exceeded the threshold of 100 million registered users outside of China.
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But considering the data of Beijing that the market share of Tencent becomes ” dangerous ” : 300 million users , number close to that reported by Whatsapp in August. This is mainly due to Weixin ( homologous to the app Wechat in China ) that Tencent has gained since the beginning an enormous success . Suffice it to say that in July , according to data published by the Global Web Index , the combination WeChat / Weixin got the download on 27 % of smartphones in the world, compared to 22% of Skype and Twitter , and 11% of Instagram . Whatsapp , just to continue with the comparison , he got “only” 17%.

Weixin was designed in 2011 and Wechat , recently in Italy, was launched just a year ago . Nevertheless, the growth figures speak for themselves : since its launch , WeChat has obtained important results quickly becoming one of the most popular mobile social applications for Hong Kong, India, Indonesia and Malaysia.

Italy is one of the markets on which Wechat is aiming to increase its market share. This is demonstrated by the extensive advertising campaign these days who recruited the player Messi, but above all it shows the Italian event in which the management group will make business contacts. One of the innovations introduced by Wechat is in fact the “service account “, ie Wechat account made payable to companies to establish a direct relationship with customers. Exactly how it works on Twitter, promotional these accounts will be used for customer services but also geolocation.