WECHAT THE MOBILE MESSAGING MAKING THE LUCK OF APPLE IN CHINA

WeChat say and think of a competitor of WhatsApp. Nothing could be more wrong. Born as a true service to the mobile messaging platform, with time it has evolved into something different, much broader. On what China called Weixin, you can find videos, games, and other value-added services (VAS) that have made it a hit with people who, you know, you leave a lot to draw from the glitter of app and dolls with eyes wide. The nice thing is that the success of WeChat has allowed Apple to reach important figures such as penetration into the market with the iPhone, so much so that most of the 438 million active users each month on WeChat are Chinese with the iPhone. The app is therefore a formula rather than winning in China, a market known for having a low index of paid software, such as Reuters writes, in part because of the hackers who take very little to steal your credit card associated with the account .
On the other hand WeChat is a bustle of purchases of games and related services where Apple pockets 30% of each transaction. In an interview on the occasion of a meeting with investors, Apple CEO Tim Cook said, “We are seeing substantial growth. The area of ​​iTunes on software and services has doubled in a year, for example. “The explanation is that most users download content on WeChat, the more they feel encouraged to do so on the App Store, reversing the susceptibility of China to avoid such purchases. The games built on WeChat generated profits of 3 billion yuan (about 490 million dollars) for Tencent, the company that develops the app, in the second quarter of 2014, compared to 1.8 billion yuan in the first quarter. Now the biggest obstacle to the emancipation of Apple in China is represented by the government. We know how the political force of the country obstructs the American colossus and its libertine ideas when it comes to mobile app and costumes. It is said, therefore, that soon they can get restrictive measures on the consumption of content downloaded from the App Store or even internal WeChat, related to Apple.